The Voice UK is a British television talent show created by John de Mol and based on the concept The Voice of Holland. It began airing on BBC One on 24 March 2012. There are four different stages to the show: producers' auditions, blind auditions, battle phase and live shows. The winner receives £100,000 and a record deal with Universal Republic.
The original coaches were will.i.am, Jessie J, Sir Tom Jones and Danny O'Donoghue. Kylie Minogue and Ricky Wilson replaced Jessie and O'Donoghue in series 3. The first two series were co-presented by Holly Willoughby and Reggie Yates. Emma Willis and Marvin Humes replaced Willoughby and Yates as co-presenters in series 3. The show involves artists drawn from public auditions, and is part of The Voice franchise. It is produced by Shed Media's Wall to Wall as well as Dutch production company Talpa Productions.
The BBC won a "bidding war" with ITV, paying £22 million for the rights to broadcast the show in the UK for two years. ITV's Britain's Got Talent launched its sixth series on the same date of 24 March 2012. Many media outlets saw this move as a deliberate attempt by ITV to create a "TV ratings war" with the BBC.